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#Yelp reservations video series#

Thinking more broadly than the core use case of users actively seeking to make reservations, I decided to improve the experience of encouraging users to book reservations at popular restaurants they intend to go to when they don't yet know that reservations are advised. What about a Yelp experience in which a user looks up a popular restaurant on Yelp, goes to the location and finds out that they should've booked a table in advance? In this situation, the Yelp user does NOT know that they need to make a reservation and Yelp's greatest asset, its user-generated restaurant reviews, is turned into a poor user experience. One major assumption about the task flow is that the user knows they need to make a reservation.

Not being able to get a table for the desired timeslot.

Not liking the nearby selection of restaurants.

Apollo Flame Bistro - Brevard Rd Asheville Buy Reservations. Buy a Verified Reservation From Someone Who Doesnt Need Theirs Anymore. In the task flow above, the magenta rectangles identify the biggest moments of friction a user encountered during the reservation process: Getting a Reservation at Apollo Flame Bistro - Brevard Rd Asheville for Today or Tomorrow is Easy. WE ARE WALK-IN ONLY - BREAKFAST AND LUNCH.

How often do you cook at home each week? GROUP RESERVATIONS Please email us at for parties of 5-10.

Do you eat out at restaurants with other people? If so, typically who?.

How often do you like to eat out each week?.

In the spirit of Steve Blank, I “got out of the building” and conducted guerilla user tests with 7 people who could conceivably afford to eat out at restaurants on a regular basis, namely by visiting a food court frequented by professionals in the area. With this assumption laid out, I drafted a script for a brief usability test. I hypothesized that not many people knew about Yelp Reservations and would not successfully reserve a table if prompted to do so. (Disclaimer: I am not affiliated with Yelp.) Empathizing with Users Usability Testing

How do I make a reservation Method 2 To make a restaurant reservation, call as far ahead of time as possible.

You can choose a date and time when you want to make a reservation by pressing this button. Look for the Find a Table button next to the phone number on a business profile page.

#Yelp reservations video series#

I decided to put the usability of Yelp Reservations under the test with a series of design exercises. Reservations can be made from the Yelp app. Yelp recently kicked off a marketing campaign to promote Yelp Reservations in San Francisco with a billboard near the 4th and King Caltrain station and television commercials.Īs an avid Yelp user, I wanted to learn how visible this feature was in the application itself.